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(AUDIO) The Pressure of Hosting The Marconi's

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7-10-2012

Continuing our mission to find radio success stories all over the country, today we feature the story of Edgar "Shoboy" Sotelo. Sotelo started out in radio with a half hour weekend shift on an AM station and says "I still remember how exciting that was. I never forget that moment" In a little over two months, Sotelo will host the NAB's Marconi awards. Sotelo tells Radio Ink he's been involved with radio since he was 12 years old putting up banners. Today, to stay in touch with his listeners, Sotelo visits schools once a week, "learning from listeners what's going on in their lives. It's a blessing an honor to have an opportunity to be behind the mike. We're in this business to serve and not be served. I love what I do and I work with great people. What else could you ask for?" Listen to our interview with Edgar Sotelo HERE

Congratulate Shoboy on his Marconi gig and enthusiasm for our industry HERE

Sotelo was recognized by the NAB in 2011 with the Marconi Radio Award for Spanish Format Personality of the Year. "ShoBoy en la manana" debuted in May 2010 on CBS Radio's KMVK-FM Dallas/Fort Worth and has since become one of the top-rated morning shows in the market.

Sotelo's radio career began on the promotions team for Los Angeles' biggest radio morning show, "Piolin por la Mañana." Soon after, he became host of a Sunday night program on L.A.'s "Generación 1020 La Solución." In 2007, Sotelo's message of "empowering Latinos to be the solution and not the problem" earned him the position of afternoon drive host at Univision Radio's KVVF-FM San Francisco, where he quickly became a market ratings leader.

Sotelo's extensive community involvement includes radiothons that raised $1.2 million for St. Jude Children's Research Hospital and $600,000 for Children's Medical Center of Dallas. He has been an ambassador for Voto Latino since 2006 and moderated the first Latino Youth Summit hosted by the Senate Democrats. Sotelo was honored with the U.S. Senate's 2009 Most Influential Leader Award, Edison Research's elite 2011 "30 under 30" and a nomination for Radio Ink's 2012 Medallas de Cortez Radio Personality of the Year Award.




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(7/9/2012 3:31:42 PM)
I first heard Shoboy on La Kalle in the SF Bay area and his show sounded different than everything else in radio. I haven't had a chance to listen to him in Dallas, but he's obviously talented and is making his mark on his own, and not riding his brother's coat tails. Congrats on his Marconi gig.

- Joe

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