Yahoo! and Clear Channel Sign Digital Agreement
It's a multi-year arrangement made by Clear Channel CEO Bob Pittman and his friend at Yahoo!, interim CEO Ross Levinson. iHeartRadio, becomes Yahoo!'s premier digital radio service. Yahoo! and Clear Channel content will be cross-promoted on iHeartRadio.com, local radio station websites, and the entire Yahoo! Media Network, including Yahoo!’s entertainment sites Music, Movies and omg!. Yahoo! will also become the exclusive web and mobile destination for consumers to experience the 2012 iHeartRadio Music Festival and a concert series of other Clear Channel high-profile music events via a live webcast from cities across the U.S.
Pittman said “We were thrilled when Ross approached us about this partnership. We like the direction Yahoo! is going and by working together we can accelerate growth for the both of us” Levinson added, “Clear Channel has accelerated their digital strategy overnight under Bob's leadership. Yahoo! is excited to be the exclusive digital streaming partner for the biggest music events of the year including the iHeartRadio Music Festival and additional concerts. This partnership will expand our ability to provide consumers and advertisers with the best premium content available and provide Clear Channel with unmatched digital reach.”