Are News Consumers Moving to Tablets
Jacobs Media’s tech study of core radio listeners shows that a considerable amount of radio news consumers like to read their news via the tablet and Jacobs expects that trend to continue. "Three in ten News/Talk respondents own a tablet, the vast majority of which are iPads. And among those who haven’t taken the tablet plunge, nearly four in ten (37%) indicate they are very somewhat likely to do so in 2012. So look for tablets to get even bigger in Techsurvey9."
The massive survey done by Jacobs covered 170 stations covering 12 radio formats and included 57,358 radio listeners. More than 5,000 radio fans from News and Talk formatted stations were asked about their digital habits and preferences. According to Jacobs Media President Fred Jacobs, “These News/Talk fans are mature adults, but they are blazing a new tech trail, especially with their acquisition of tablets and in-car digital dashboards. Their appetite for news, current events, and local happenings is being filled with a myriad of different media options and outlets – including their favorite radio stations.”
Jacobs Media is making the findings from each of the twelve formats from this study available for $99. For more information, go to www.jacobsmedia.com.
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