(AUDIO) The Secrets of a Superstar Salesperson
Todd Greck has been selling for WQAM in Miami for 21 years. This year he was Beasley's overall winner of the "President's Club," an honor for outstanding achievements as a salesperson. Beasley CEO, George Beasley, says, “Todd has made exceptional contributions to the station and Miami community throughout his tenure with WQAM. It is with great pride that we recognize him today for achieving what we consider to be the pinnacle of success for our sales executives.” Life is good when you have the man who created the company heap praise upon you.
Greck says, "I'm only as good as what I'm doing today and how I'm getting better tomorrow." We asked Greck to share his secrets of selling success. In our (six-minute) interview he gave us the scoop on spec spots, the best ways to prospect, selling digital, the traits of a top seller, and what newbies can do to succeed.
Executive Vice President of Sales, Heather Monahan, adds, “Todd is the epitome of a successful sports seller. He is at every sporting event in South Florida, is an avid listener to WQAM, and equally as passionate about selling it. He has been a cornerstone of this radio station for years and we attribute much of our station’s success to his passion, work ethic, and ability to reach so many business owners.”
The President’s Club consists of Beasley sales executives inducted annually for their abilities to meet or exceed advertising sales budget goals, attain accreditation from the Radio Advertising Bureau (RAB) as Certified Radio Marketing Consultants (CRMC), and surpass goals for numbers of proposals written and for higher price per unit rates. The individual with the highest overall rating is named the “Overall Winner” of the President’s Club.
Does your station have a superstar seller? We want to hear all about the best salespeople who are representing radio all across the country. Send all details to firstname.lastname@example.org. Have you nominated him or her for our Rising Stars Award?
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