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NBC/Dial Global Partner for New Sports Network

6-11-2012

ESPN Radio will be getting a little more competition soon. The NBC Sports Group and Dial Global have announced a partnership to create the NBC Sports Radio Network. Beginning in September, the network will be distributed to radio stations nationwide by Dial Global. The networks content will include hourly sports news updates, daily features as well as full-length shows. It will also supply content to NBCSports.com, DialGlobalSports.com and other digital platforms. ESPN has pretty much dominated the national sports scene on radio.

NBC Sports Group Chairman Mark Lazarus said, We are thrilled to bring the rich heritage of NBC Sports to listeners across national radio for the first time. By adding radio to our broadcast, cable, regional, and digital assets, the NBC Sports Radio Network will give sports fans a new way to interact with the NBC Sports Group day in and day out.

Dial Global will be the exclusive ad and affiliate sales representative to the network. Earlier this year, NBC News partnered with Dial Global to create NBC News Radioa 24-hour radio news network distributing news reports and content to over 700 stations nationwide. Dial Global Co-CEO Spencer Brown said, Dial Global is excited to partner with NBC Sports Group to expand upon Dial Globals live play-by-play platform. We are confident that with NBCs sports assets, we will create a leading full service sports network and bring great sports audio to listeners across America."

The NBC Sports Radio Network will provide stations both national and regional sports content. Listeners may hear hourly sports updates, long-form shows and features hosted by national NBC Sports voices, NBC Sports Regional Networks on-air personalities, or NBC affiliate sportscasters, depending upon location. Specific programming and commentator details will be announced at a later date.

"With the combination of Dial Global's market-leading play-by-play and the growing NBC Sports Groups brand and talent, we are building an exciting and unique opportunity for the market that will bring new voice to sports radio that will quickly make an impact" said Chris Corcoran, Executive Vice President/GM of Dial Global.




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