One Quarter Of My Revenue Now Digital
Barry Leffler has owned WCHL-AM in Chapel Hill North Carolina for over two years now. The station has been around for 60 years. Last May, Leffler launched www.chapelboro.com to super-serve his local community, compete for print dollars and take full advantage of what the social media and digital world has to offer. Leffler says the revenue is surpassing his expectations and it is not cannibalizing his radio revenue. In our interview, Leffler discusses why he started Chapelboro.com, why the local community loves it, how his salespeople sell the site, how he's educating his advertisers and much more.
(1/29/2013 8:55:51 PM) |
Small method: the la liga match play? It would be great
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In the last week to pick the matter said support, small method also voiced their opinions: "I think it will be a football feast, it will be very interesting. I don't know whether can realize, but the audience will enjoy it."
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(1/28/2013 4:26:50 AM) |
This summer JiEr urban wax will appear on madame tussauds museum in Berlin
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Real Madrid players e JiEr wax will appear on madame tussauds wax museum in Berlin, Germany, is expected to this summer, the public can enjoy in the urban JiEr wax. E JiEr expressed: "since June 2013 I can visit myself, because of madame tussauds museum in Berlin for wax. I make to be the only one in madame tussauds museum in the active wax German national team player
(2/27/2012 8:52:02 PM) |
Having met Barry at a digital conference several years ago, I'm not at all surprised by this story. He has great vision and passion that makes exploring new opportunities a natural step. I can trace my current success to 5 years with Village in the 80's...my digital strategy is 100% founded on what Jim Heavner and Village taught me about good radio then...it still works perfectly. Good to see the tradition of excellence continuing!
|- Craig Hahn|
(2/27/2012 7:42:50 PM) |
Any revenue from "digital" HD Radio? LOL!
(2/27/2012 8:40:12 AM) |
WCHL has always been a central part of the Chapel Hill-Carrboro-University of North Carolina metroplex. I am proud to have been a part of its heritage created by Roland "Sandy" McClamroch. (On-air jock in 1960-61 withbTy Boyd, Jim Heavener and Kenn Murphey) That WCHL has moved seamlessly into the digital age should be no surprise. While most people write off legacy AM stations, WCHL refuses to go away. More power to you!
|- Tom Gauger|
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