One Quarter Of My Revenue Now Digital
Barry Leffler has owned WCHL-AM in Chapel Hill North Carolina for over two years now. The station has been around for 60 years. Last May, Leffler launched www.chapelboro.com to super-serve his local community, compete for print dollars and take full advantage of what the social media and digital world has to offer. Leffler says the revenue is surpassing his expectations and it is not cannibalizing his radio revenue. In our interview, Leffler discusses why he started Chapelboro.com, why the local community loves it, how his salespeople sell the site, how he's educating his advertisers and much more.
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