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12 Quick Tips For a Strong 2012

By Buzz Knight

1) Be less consumed with answering or deleting every email and more consumed with thinking about big ideas that can make a difference and generate ratings and revenue.
2) Take control of the amount of time spent in meetings. Eliminate non vital meetings and gain discipline with the meetings you need to have.
3) Invest in your "brain" by attending industry functions such as: Radio Ink events, NAB or RAB events along with non-industry functions such as CES.
4) Stop the insanity! If your process for a particular task isn't working than come up with a new process.
5) Learn from case studies outside our industry as a way to become a sharper problem solver within our industry.
6) Listen to your own radio station more frequently and require all on your team to do the same.
7) Use your "third shift" time away from work to calibrate big, bold thinking.
8) Plan your strategy for the entire year more completely and effectively.
9) Recognize great stories about your organization and spread the word.
10) Re-evaluate emergency contingency plans.
11) Talk with your listeners and customers more frequently about how you can improve.
12) Require your organization to be more entertaining and fun.
13) Bonus. Look for positive stories about your brand. Dispense with negativity.

Buzz Knight is the Vice President of Program Development for Greater Media and he can be reached at bknight@greatermediaboston.com. Knight was named among “Best Programmers” by Radio Ink Magazine in 2007 and 2010. He has served on the programming subcommittee of the National Association of Broadcasters(NAB) and is currently a member of the Arbitron Radio Advisory Council and the National Association of Broadcasters (NAB) COLRAM Committee.




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