Right out of college Michael Braunstein jumped into radio as an account executive in Philadelphia. After 6 years working for Clear Channel Braunstein heard about an opening for a sales manager at WYSP. He applied for the job and was hired. His next move was to WOGL (also in Philadelphia) for a short run before he was back at WYSP with a promotion. Yesterday CBS announced Braunstein is the new LSM for Philadelphia's long-time Newsradio station KYW-AM.
KYW has been providing Philadelphia with news since for 46 years. Braunstein is 30 years old. To become so successful at such a young age takes special talent, a lot of hard work and a lot of success at bringing in the orders. We asked Michael to talk about his aggressive climb to such a lofty position in our industry, including: Goal setting, the role of a local sales manager and what went through his mind when he applied for such a prominent and important position in Radio's 5th largest market.
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