Slacker Teams With Targetspot. Will Deliver Ads to AOL Listeners
July 12, 2011
TargetSpot will deliver in-stream audio, video and display ads, which consumers can access via computer and all mobile devices. Using the TargetSpot network, advertisers will be able to target listeners based upon a variety of factors including personal listening preferences, time of day andgeography, down to the zip code level. Slacker was recently named the Internet radio provider for AOL radio after AOL and CBS parted company.
“TargetSpot is the perfect partner to help monetize the AOL Radio service,” said Jim Cady, CEO of Slacker. “By combining Slacker’s success in delivering personalized radio experiences with the expertise of TargetSpot in digital audio advertising, we are bringing a rich and relevant ad experience to our listeners.”