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Federated Media Indiana Teams With Start-up Social Radio

Social Radio and Federated Media announced Monday they will be bringing a completely new online radio experience to listeners in South Bend and Fort Wayne. Active Rockers WRBR and WBYR will be the first stations to launch with Social Radio’s personalized listening platform which they say is part Pandora, part Google Analytics and part Facebook.

Director of Interactive at Federated James Derby said “Social Radio’s platform meets every core need we have for the future of our digital strategy. Social Radio has found a way to blend the needs of the listener, station and advertiser into a single cloud-based programming platform that is intuitive to use and that leverages the strengths and capabilities of both radio and digital mediums.”

Federated Interactive’s CEO Alec Dille stated, “We have pursued an aggressive digital strategy here at Federated but the realities of the on-line and mobile media business environment dictated we do more to meet the needs of listeners and advertisers. Listeners want great content that is more relevant to them. Advertisers want ad targeting. We saw Social Radio as offering a solution to both while improving our ability to what we do best – make great local radio.”

Social Radio’s platform creates a unit of content called a SongCast. Social Radio delivers an individualized stream of music and station content to the listener. That stream can be programmed by the station or completely influenced by the listener – or anywhere in between. The goal of the platform is to enable a Radio station to give each listener more of what they love best about that station.

Steve Allaway, Social Radio CEO, observed, “We are seeing radio stations advertising budgets being drained by new, nimble competitors like Pandora.  Radio stations should have the edge with their ability to deliver music content with the personal touch of a DJ, but that superior product alone won’t overcome their listeners demand for more control over the content and their advertisers need for targeting.  We believe Social Radio not only levels the playing field, but allows radio to deliver a superior online experience.”