Radio One Signs Multi-Year Deal With Metro Traffic
March 15, 2011
Metro Traffic, a Westwood One company, has announced a multi-year agreement with Radio One to be the exclusive traffic content partner for the company’s 52 radio stations. In addition to traffic services, Metro will also provide news and weather information to Radio One stations in 16 markets. Radio One stations also have access to Metro Traffic’s online and mobile platform, Sigalert, which delivers up-to-the-minute traffic information in over 85 markets nationwide.
“Metro Traffic has been a valuable partner in providing the most current traffic, news and weather on a daily basis to our listeners,” said Barry Mayo, President of the Radio Division for Radio One. “We look forward to our continued partnership. We are excited to renew our partnership with Radio One,” said Mike Haake, EVP of Affiliate Sales for Metro Traffic. “Radio One continues to be a leader in the marketplace and we’re proud to be its exclusive traffic content provider.”