Making Radio Stronger In A Disaster
More than 300 Stations in 30 Days for Six Second Reviews
More than 300 Stations in 30 Days for Six Second Reviews.
March 9, 2011
The first radio syndication effort to come from the Elvis Duran Group proves successful as Mr. Moviefone’s Six Second Reviews is on the fast track with more than 300 radio stations in just 30 days. Russ Leatherman, the world-famous Mr. Moviefone, has taken six seconds and turned them into valuable micro-segments for stations. “We’re delighted but not surprised by the success of the feature because people love movies and entertainment and are looking for a quick word on where to put their hard earned money and time,” says Leatherman. “Plus, stations want something new, different and exciting to present to their listeners.”
John McConnell, Elvis Duran Group Partner says, “Obviously we’re happy with the support of the radio industry. This is a new kind of concept for traditional and new media and we’re looking forward to growing the franchise.” Interested stations should contact Matt Wardlaw at mattw@envisionradio.com or 216-831-3761.
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