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RAB to Present Seven Sessions at NAB Show in Vegas

March 8, 2011

The Radio Advertising Bureau will present seven sales and marketing sessions at this year’s NAB Show to be held in Las Vegas from April 9-14. RAB presentations and sessions will be led by top industry leaders in the media and advertising industries including the RAB Professional Development Team. Practical issues challenging Radio sales and management teams in 2011 will be a common thread throughout these sessions.

Here is a run down of the RAB sessions: 
Monday, April 11th
10:30- 11:45 a.m.  (Room N239)
The New Radio Model:  Revenue Streams for 2011 and Beyond          

1:00 – 2:15 p.m. (Room N239)
8 Sales Management Skill Sets Assure Success                         
2:30 – 3:45 p.m.                    
Small and Medium Size Market Idea Exchange (Room N235)                           
Selling Integrated Advertising Packages (Room N239)                           

Tuesday, April 12th
10:30 – 11:45 a.m.  (Room N239) 
Local Radio Goes Hyperlocal                                                                    
2:30 – 3:45 p.m. (Room N238)
Digital Sales Best Practices                                                                       
Wednesday, April 13th
9:00 – 12:00 p.m. (Room 239)
RAB Radio Revenue Road Show

The NAB Show, held annually in Las Vegas, is the world's largest electronic media show covering filmed entertainment and the development, management and delivery of content across all mediums. With nearly 90,000 attendees from 151 countries and more than 1,500 exhibitors, the NAB Show is the ultimate marketplace for digital media and entertainment. From creation to consumption, across multiple platforms and countless nationalities, the NAB Show is home to the solutions that transcend traditional broadcasting and embrace content delivery to new screens in new ways. Complete details are available at