MediaDash Launches Online Radio Buying Platform
February 23, 2011
Founded by CEO Drew Hilles, a founder of dMarc Broadcasting and then a senior executive with Google, and COO Rob Williams, who previously served as a senior manager for Clear Channel in New York City, TheMediaDash.com platform intends "to enhance and simplify the purchase and sale of radio advertising," according to Hilles. The goal is to make it as easy "to conduct a transaction as it is to buy Internet advertising online."
Last month Arbitron revealed plans to integrate TAPSCAN with Proposal XML in response to demands from media buyers, which will allow buyers to purchase local radio ad inventory seamlessly with other media. The integration should be complete sometime in the second quarter.
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