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SiriusXM Hits 20 Plus Million Subscribers

February 15, 2011

While is Radio people are debating whether or not Pandora has a future in our space (on www.radioink.com), SiriusXM Boss Mel Karmazin is telling the world he now has over 20 million subscribers. And, the cost to get new suscribers has dropped as well.

In the SiriusXM conference call Karmazin reported a net subscriber gain in 2010 of 1,418,206, compared to a net subscriber loss in 2009 of 231,098.  Ending subscribers as of December 31, 2010 were 20,190,964, up 8% from the 18,772,758 subscribers reported as of December 31, 2009.  Subscriber acquisition cost (SAC) per gross subscriber addition was $59 in 2010, a 6% improvement from the $63 reported in 2009.  Average self-pay monthly customer churn was 1.9% in 2010, as compared with 2.0% in 2009.

Net subscriber additions in the fourth quarter of 2010 were 328,789, versus net subscriber additions of 257,028 in the fourth quarter of 2009.  Subscriber acquisition cost (SAC) per gross subscriber addition was $58 in the fourth quarter of 2010, a 9% improvement from the $64 reported in the fourth quarter of 2009.  Average self-pay monthly customer churn was 1.9% in the fourth quarter of 2010, as compared with 2.0% in the fourth quarter of 2009. 



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