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Katz: National Finishes up 17.7% in 2010

February 8, 2011 - The National Spot Radio market bounced back with a very strong year in 2010 according to Katz Radio Group President Mark Gray. "Following an exceptionally weak 2009 that was hurt by the recession, the advertising recovery took hold with strong category gains across all regions of the country. National Spot Radio ended 2010 up 17.7% from a year earlier, as sales were lifted by robust demand across auto, telecomm, retail, consumer products, entertainment and an extremely active political season in the run-up to Novembers elections".

Here are some of the leading advertisers in the first quarter of 2011 according to Katz.
- In Automotive: OReilly Auto Parts, Honda, American Auto Association, Dodge, Jeep, Chrysler.
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In Consumer Products: Pfizer, Panera Bread, Epson America, Boars Head, Avon, Buffalo Wild Wings, Chief Commercial Claims, Green Mountain Coffee, Eastman Kodak, Palmers Skin Care.
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In Retail: Safeway Stores, Wal*Mart, SuperValu, Great Clips, Select Comfort, Macys, Target, Home Depot, Office Depot, Mattress Firm.
- And in Finance: GEICO, United Services Auto Assoc., American Family Insurance, PNC Bank, Allstate Insurance, American Express, Capital One, American Equity Mortgage, Esurance, Suntrust Banks


 
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