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Entercom Brings KFOX Into S.F., USC Takes On KDFC

January 18, 2011: San Francisco radio is looking at some changes, as Entercom is set to flip heritage Classical KDFC Monday to a simulcast of Classic Rock KUFX/San Jose. Entercom made a deal to purchase KUFX from the Clear Channel Aloha Trust last week.

With the agreement, KDFC will become a noncommercial station, taking its call letters and moving from 102.1 to  89.9 and 90.3 FM. The 89.9 signal has been home to the University of San Francisco's KUSF, which is now being sold to the University of Southern California, as is Howell Mountain Broadcasting's KNDL, at 90.3. A new San Francisco-based nonprofit will run the new noncomm KDFC. KUSF's eclectic Classic Rock programming will move online.

"Entercom is both pleased and honored to entrust the outstanding listeners, employees, and iconic heritage of KDFC to the esteemed organization of KUSC," Entercom/San Francisco VP/Market Manager Dwight Walker said. "At the same time, we are excited about creating the Bay Area's first full-metro mainstream Classic Rock station by building on the 20-year heritage and success of KFOX from San Jose. Bay Area listeners will now be able to rock (and listen to the San Jose Sharks) from Santa Rosa to Santa Cruz on 98.5 and 102.1."

"These changes follow a long trend of Classical stations moving from the commercial to the noncommercial model, which has proved more sustainable for classical music because of the passion of its listeners," said Brenda Barnes, president of Classical KUSC, the Los Angeles Classical station run by USC. "Because classical music has been transitioning, we contacted Entercom to ask if they were willing to work with us on a managed transition."

Kalil & Co. brokered the the KNDL sale; the purchase price was $2.8 million. Greg Guy of Patrick Communications brokered the KUSF sales for the University of San Francisco. The price was $3.8 million.




(1/28/2011 2:13:25 AM)
I would agree with 102.1's new programming. super bland yawn fest or classic rock. Just what the bay area needs.

- Mark
(1/27/2011 5:43:06 PM)
Long time listener to KDFC classical, especially when driving. Boo to Entercom for such a shoddily handled abrupt transition.

A South Bay Regular

- MP Flinn
(1/27/2011 2:28:15 AM)
I'm a long time listener of 102.1 classical music. Very disappointed with the abrupt change over to rock, especially since there is no reception for the mid-peninsular and south bay listeners. I find it hard to believe that we live in an area considered educated, culturally progressive, offering a variety in music and the arts and yet there is no access to classical music.

- B. Gist
(1/23/2011 6:20:38 PM)
There is an error - KUSF was broadcasting at 90.3 FM, not KNDL.

- S Barrett
(1/23/2011 4:12:52 AM)
So this deal takes away all classical music to the south bay, an enormous fan base. Creates a bland classic rock station to replace the amazingly entertaining KUSF, which disappears from SF. Some deal...

- Curt b

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