CBS Interactive Music Group Teams With ToneFuse
January 18, 2011: CBS Interactive Music Group signs up to represent ad sales for ToneFuse, an online music platform that offers marketing services. ToneFuse's proprietary ad products reach an estimated 500 million people each month.
With the agreement, salespeople for CBS Interactive Music Group's local national and sales force and sellers representing Last.fm in the U.K. and Germany will be selling targeted video campaigns across more than 100 websites represented by ToneFuse.
"Video continues to be one of the most sought-after online advertising options, and our clients have been looking for ways to increase the reach of their messaging to an even bigger audience locally, nationally, and globally," CBS Interactive Music Group President David Goodman said. "By working with ToneFuse, whose products are embraced by the same passionate music fans we cater to on a daily basis, we can immediately provide those opportunities and turnkey solutions."
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