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Coursolles Close On Heartland Purchase

May 10, 2010: Former Armada Media CEO Jim Coursolle and Diane Coursolle close on their previously reported $4.8 million purchase of a two-thirds interest in Heartland Communications Group from Granite Equity Partners. Granite retains a minority interest in the 10-station group.

The Coursolles have been operating the stations since September 2009, and Jim Coursolle tells Radio Ink about the deal, "It's a great small-market opportunity, in great, solid Midwestern towns in an area where it's kind of like On Golden Pond -- beautiful lakes, the tall pine trees, the loons calling, the log homes built on the shores of the lake. It's very beautiful."

He also said some changes are planned now that the transaction has closed, including moving WIKB-FM/Iron River, MI, from Lite Rock to Country as "The Bull." Coursolle said he hopes the change will help the station get involved with a long-running rodeo in Iron River.

Additionally, WIKB-AM/Iron River will be changing calls to WFER on Friday, and WNBI-AM/Park Falls, WI, will change back to the original calls it held in 1953, WPFP, standing for "Park Falls Phillips," for the station's hometown and a town nearby.

Additionally, Coursolle said, "All four of our AMs are going to a format called 'Freedom Talk.'" The current Adult Standards outlets -- WIKB-AM, WNBI-AM, WATW-AM/Ashland, WI, and WERL-AM, Eagle River, WI -- will flip in July to a conservative Talk lineup that includes Premiere's Glenn Beck, Rush Limbaugh, and Sean Hannity, as well as Talk Radio Network's America's Morning News, Laura Ingraham, and Michael Savage.



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