BIA/Kelsey: $34.3B In Local TV, Radio Spending In '14
March 9, 2010: BIA/Kelsey's 2010 U.S. Local Media Annual Forecast (2009-2014) projects that local ad revenues for radio and television will reach $34.3 billion in 2014, up from $29.9 billion in 2009, representing a compound annual growth rate of 2.8 percent. Over the same period, the researcher projects that TV and radio's digital revenues will grow at a 17.8 percent CAGR.
"Broadcasters must evolve to participate in more areas of the media ecosystem," BIA/Kelsey Chief Strategy Officer Rick Ducey said. "This means developing the right multiplatform and multiple revenue stream strategies, which in turn requires new workflow, partnerships, business models, and resources."
The new report is available to clients of BIA/Kelsey's newly introduced Digital Strategies for Broadcasting, for which Ducey is serving as program director. He said, "The mission of DSB is to provide the strategic guidance and market intelligence to the media and technology companies that can help broadcasters successfully transform."
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