CBS Radio Flips KVFG To Sports
February 16, 2010: CBS Radio makes a move in the Inland Empire, flipping KVFG/Riverside to "ESPN High Desert Sports Radio." The new format kicked off Tuesday with a game between the NBA Lakers and Golden State Warriors.
"We are extremely excited about the new format," CBS Radio/Riverside SVP/Market Manager Kevin Murphy said. "With the Lakers dominating the Western Conference and spring training only days away, now is the perfect time to focus all our efforts on delivering a great sports product for Victor Valley's most enthusiastic fans."
The new Sports outlet will feature Angels play-by-play as well as Lakers games, along with ESPN's Mike & Mike in the Morning, Colin Cowherd, Scott Van Pelt, Doug Gottlieb, and Game Night With Freddie Coleman & Ryen Russillo.
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