Arbitron Makes Olympic Team
December 4, 2009: Arbitron, along with online researchers ComScore and Omniture, will be working with NBC Sports on cross-platform audience measurement for the 2010 Olympics in Vancouver. The three will measure the games' reach across broadcast, cable, and online, with Arbitron's PPM, ComScore's panel-based measurement, and Omniture's analytics.
"Industry leaders like NBC need to have deeper insights about consumers who access its programming via multiple platforms, in multiple locations," said Arbitron EVP/Cross-Platform Services Pierre Bouvard. "Arbitron is at the forefront of cross-platform media measurement. We are proud to leverage the power of the PPM media measurement service to help NBC gain that insight for their Olympic programming at the consumer-level wherever they access media."
NBC Universal President/Research & Media Development Alan Wurtzel said, "This research initiative will help us enhance that Olympics experience through better insights into how our audience accesses events home or away from home, using the television and the Internet. We are pleased to include this media research innovation led by Arbitron in collaboration with comScore and Omniture in our Billion Dollar Research Lab, to illustrate the dynamics of today's cross-platform consumer."
The Vancouver Olympics will run from February 12-28, 2010.
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