TargetSpot Extends Its Reach
December 1, 2009: Online radio advertising network TargetSpot gets bigger, making deals with Emmis Radio, Lincoln Financial Media, ICBC Broadcast Holdings, and Tribune Co. TargetSpot has more than 75 broadcast and Internet-only radio partners in its network.
"Radio groups are facing significant challenges in their terrestrial broadcast businesses and recognize the tremendous revenue growth opportunity immediately available to them in streaming their media online," TargetSpot CEO Eyal Goldwerger said. "TargetSpot's online audio advertising platform maximizes the advertising value for our partners while providing highly targeted ads and strong metrics to our advertisers."
TargetSpot also recently launched TargetSpot Analytics, a proprietary ad tracking and reporting system.
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