Radio One Takes Giant Online-Only
November 30, 2009: Radio One is suspending the print edition of Giant magazine, the bimonthly publication the broadcaster acquired in 2007. The magazine will be succeeded by the new GiantLife.com website, run by Radio One's Interactive One division. The final print edition of Giant, with Alicia Keys on the cover, will be on newsstands December 15.
"Over the past three years, the print version of Giant magazine has grown in advertiser support and fostered a loyal following among readers both online and off," Interactive One President Tom Newman said. "The economic downturn has had a tremendous impact on print media, and we had to make the decision to suspend printing the publication. Additionally, we recognize the increase in demand for real-time information and see this as an opportunity to leverage our existing robust online platform to better serve Giant consumers and advertisers through our interactive medium."
GiantLife.com launches with an exclusive video series, Cover Stories, hosted by Interactive One Chief Content Officer Smokey D. Fontaine.
No word on whether any jobs will be lost with the magazine's move to online-only.
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