CCTTN Launches Mexico City Service
November 9, 2009: Clear Channel Radio's Total Traffic Network and Mexican broadcaster Grupo Acir have launched the first RDS-TMC navigational service in Mexico City, providing traffic data to Mexico-enabled devices.
"We were the first company to broadcast traffic information, and now we are the first to offer navigational service in Mexico City," CCTTN SVP Lance Locher said. "This is just another stepping stone in CCTTN's global expansion. Mexico is an important market, and we plan to roll out our RDS-TMC navigational service in additional cities throughout the country in the coming months."
Clear Channel launched Radio Trafico Total in Mexico in 2004, offering traffic and weather in Mexico City and, later, eight other markets.
Grupo Acir owns 110 stations in 41 Mexican markets.
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