Radio Ink - Radio's Premier Management & Marketing Magazine

November 3, 2009: Larry Wilson, who founded Citadel in 2001, is back in the radio business as head of Alpha Broadcasting, and he's the subject of a Time profile headed "Rescuing Radio."

Time's Belinda Luscombe is tough on the state of the radio industry; she writes, "Saying that radio is in dire straits is like saying Don Imus is chatty."

The profile reports that Wilson began to think about returning to radio as he recovered from an accident. He tells the magazine, "I saw the industry make knee-jerk reactions -- eliminating programming and salespeople. Going after the talent. Research was gone and external promotions were gone."

The story characterizes Wilson's approachas taking radio "back to its local roots while at the same time keeping his company private and well capitalized." He says, "When you cut the costs out of this business, you cut the product. Then you don't have anything to distinguish you from iPods or anything."