Marketron, Donovan Collaborate For Electronic Orders
September 23, 2009: Donovan Data Systems and Marketron Broadcast Solutions are working together to offer completely electronic transaction between spot buyers and radio stations.
Direct orders are sent from DDS' Spot Desktop spot-buying application, and move into the radio station system using the Marketron Exchange platform. The system eliminates manual re-keying, and receipt of spots is confirmed.
Nearly 6,500 U.S. radio stations use Marketron business operating systems. More information is available at www.marketron.com/exchange.
Add a Comment
