Guyther Joins ROI Media Solutions
LOS ANGELES -- June 15, 2009: Jay Guyther, most recently SVP/Ratings Ratings Services at Arbitron, has joined ROI Media Solutions. He's coming in as a partner in the consultancy, working on comprehensive management plans for broadcasters that will include sales, programming, marketing, and talent management in a PPM world.
"Arbitron's loss is our gain," said ROIMS founder Doyle Rose. "And it will certainly be our clients' gain as well. Few in this industry understand ratings and research methodology as well as Jay. Jay brings to ROI Media Solutions 25 years of direct, hands-on experience with both electronic and diary-based audience measurement."
ROIMS Partner Mark O'Neill said, "We have committed as a company to understanding the intricacies and business ramifications of electronic media measurement and the PPMTM system in particular. Over the past three years, we have developed a deep working knowledge of the practical application of PPM for planning, buying and selling radio. Jay not only strengthens that offering with his experience, but Jay can guide us in knowing where to look for answers and asking the right questions."
Guyther joined Arbitron in 1984 and before his most recent post there served as SVP/Global PPM Marketing & Business Development and co-wrote Arbitron's PPM business plan.
Guyther will remain based in Baltimore, opening an East Coast office for ROIMS.
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