Survey: Streaming On The Rise
SOUTHFIELD, MI -- June 2, 2009: Jacobs Media's online survey of 21,000 members of Rock radio station databases found that streaming is on the rise, with the percentage of respondents who have never streamed radio online at 34 percent, down from 50 percent when the surveys began, in 2005. Thirty-nine percent of respondents in the new survey said they stream radio at least weekly, up from 32 percent a year ago and part of a "steady rise" since 2005.
Alternative listeners use streaming radio most often, along with iPod/iTouch owners. A full 45 percent of the Apple device owners stream at least weekly, and 23 percent said they're listening to online audio every day. Said Jacobs Media, "This finding strongly suggests mobile devices clearly enable accessing audio entertainment and information, and that AM/FM radio can be a primary beneficiary."
And those who use streaming are listening to broadcast radio -- about half of the survey respondents said they listen to the survey station online or the stream of another station in the market. The most popular Internet-only stream is, not surprisingly, Pandora, which was mentioned by 20 percent of respondents. Other streaming sites mentioned by at least 10 percent of respondents were Sirius XM's online channels and iTunes' streams.
Jacobs Media President Fred Jacobs said, "For broadcast radio, if you build it, they will come. The brands that consumers know and trust terrestrially are one and the same on computers and phones. While streaming has its costs, for AM/FM stations, it's like erecting a new tower and transmitter that creates availability to users of digital media."
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(6/3/2009 4:22:05 PM) I firmly believe that, by 2019, radio over IP will be the primary method listeners under 45 use for accessing our product -- not FM, AM, or HD. RF engineers are no longer a "renewable" resource. Station talent and management alike are getting tired of the FCC on their back. And energy bills are on the rise. Let’s hope the music industry and RIAA don’t spoil the party for everyone with artificial roadblocks. |
| - Joe Cassara |
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(6/3/2009 3:09:06 PM) Nice article. I think the implications for AM/FM radio will be interesting in the next few years not to mention how Internet radio will be seen/used in cars. We're already seeing it in the upcoming Sync/Pandora venture. My company, User Centric, in Chicago, is doing some cool stuff in this space. |
| - Tom Green |
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