Eric Rhoads' Blog
Entercom Gets Greener
BALA CYNWYD, PA -- April 20, 2009: Entercom Communications has launched the "1 Thing Green Pledges" program, designed to lessen the company's environmental impact. The program builds on the already-in-place "1 Thing" program, which provides information to employees, listeners, and Entercom's business partners on leading "greener" lives.
"We can make a difference, and therefore we must," said Entercom President/CEO David Field. "And if we do it right, we can run our business more efficiently, we can partner with like-minded customers, we can have a healthier workplace, and we can significantly reduce our impact on the planet."
The new program includes green practices at all Entercom facilities, including the use of recycled paper, paper-saving systems, and energy-efficient practices for office equipment. Also, stations will produce and air locally focused "Green Tips."
The company has also pledged a $1 million advertising grant to three leading environmental organizations, and each of the 23 Entercom markets will pick an local environmental partner to receive a grant of ad time.
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(7/6/2009 12:04:31 PM) Looking at the negative impact of our self-serving drive to "conquer all we survey," isn't it time to tame our natural human instincts to dominate planet earth? In the name of "progress," the industrial age produced railroads, electricity, automobiles, assembly lines, nuclear power and pesticides. Millions of Americans relocated from the countryside to manufacturing centers in large, growing cities. All of these innovations lead to great advancements in productivity. Unfortunately, industrialization also dumped factory pollutants into our environment and stimulated increased land use, which have harmed the planet. It's not a political argument any more. It's a scientific fact that the application of machinery and science has directly lead to an extensive loss of habitat for animals and plants. I just watched an entire iceberg, not melt, but literally IMPLODE before my eyes on a National Geographic documentary. These factors, in turn, have caused many species to become extinct or endangered. Scientists argue, that the "perfect storm" of rising ocean water levels and major hikes in temperature is a recipe for more natural disasters than at any other time in history. In addition, drastic population growth following industrialization has contributed to the decline of natural habitats and resources around the globe. Hopefully, with the transition to the Information Age in the latter half of the 20th Century, and the wave of brilliant innovation to emerge from it, we are older and wiser now. Especially when it comes to responsibly disposing of electronic waste and creating more "green friendly" technologies. If we were to marshal ALL the forces of our nation's "brain trust," from scientists, engineers and computer programmers in Silicon Valley to the energy moguls in Texas, we'd make a MASSIVE positive impact on our carbon footprint. But we need EVERYBODY from the private equity mavens in New York to the ambitious new generation of eco-conscious young entrepreneurs who are chomping at the bit to help us solve our toughest challenges. The key to a better world is changing our mindset from one of "ownership" of planet earth to "environmental stewardship." Assuming we all rally now at the 11th hour with our collective will and intelligence, both in our personal and business lives, it's still not too late to reverse the damage. |
| - andrew ellenberg |
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