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Clear Channel Rolls Out 'Premium Choice'

SAN ANTONIO -- April 15, 2009: Clear Channel Radio is has announced the rollout of "Premium Choice," which it calls a "multi-point plan to raise the bar for radio programming across all dayparts and platforms." The program will include new shows, and will make successful talent and programming more broadly available to local programmers.

"Our programming objective is to increase audience size and engagement across all dayparts and all platforms," said Clear Channel Radio President/CEO John Hogan. "At the same time, we face a particularly difficult economy that makes it extremely challenging for some local stations to invest in developing the highest-quality programming and talent. Despite the difficult economy, we see enormous long-term opportunity in investing in things that immediately improve the competitive situation of our stations."

Hogan said 2009 is a "level-setting year in which we're taking responsibility for the health and success of our company" and that CCR will "continue to make adjustments throughout the year so we are best poised to take advantage of the upturn as soon as it occurs."

Local PDs will have "total choice and flexibility in choosing the Premium Choice programming elements," CCR said, and can use large portions, single elements, or none of the programming if they choose. The company says all the elements "were determined in full consultation with the company's most experienced and trusted programming and operations managers."

Hogan said this plan has been part of the company's strategy, and it is being accelerated now "because of the undeniable competitive opportunity presented by this market."

Ongoing Analysis

The Premium Choice program includes, said CCR, "an ongoing, rigorous analysis that identifies Clear Channel Radio’s most effective content across music genres and on-air talent and presents significant expansion opportunities for both. Content and talent are selected for the program based on the evaluation of new PPM-based audience-measurement reports and data produced by Clear Channel Radio's proprietary talent performance tool."

New Genre, Personality Channels

CCR is also expanding programming for its online and on-demand platforms with new genre- and personality-focused channels. The first new channels to launch will be Country Road and Soft Rock, and personality channels for Kidd Kraddick and Lex & Terry are in the works. CC has channels in place for AT40 with Ryan Seacrest, Elvis Duran, and Johnjay and Rich.

The new channels will be offered via local station sites, the iheartradio mobile platform, and HD2 subchannels.


(2/24/2015 12:33:13 AM)
Premium Choice SUCKS!! They need to learn to HIRE DJ's and stop using that syndicated crap.. It doesn't work right.. If you don't know how to locally program your music, then go back to school and learn how to be a real Program Director!

- Mike
(5/29/2009 10:42:23 AM)
I leave my home at 6:00 AM every morning for a 5 minute drive to work. The AM radio stations play annoying commercials 95% of the drive. My iPhone currently stores 1226 of my favorite songs, and hundreds of free podcasts. I can listen for 5 minutes commercial free. I realize not everyone has an MP3 player. But if you do, why would you ever want to listen to commercial radio—Clear Channel or otherwise?

- Woofie
(5/24/2009 8:02:48 AM)
And oh heck, the engineering.

Nighttime radio. Mishmashed, runover each other commercials. Cues and other crap being run over the running program. Sometimes for a few minutes, sometimes a little longer, sometimes >>for twenty minutes<<!!!!

- Sano
(5/24/2009 7:53:27 AM)
The ownership rules need to be knocked back so that there is choice. There's no competition. The airways are completely whored out. Replayed "live interviews".

Someone "conducting an interview" that's got one side already recorded. Gah. Every morning? Ya that's entertaining.

The exact same three headlines on the news across all CC stations in a market, every day. It's all pap.

Thanks FCC.

- Sano
(5/24/2009 7:17:48 AM)
I agree with pretty much every other post here. When Clear Channel took over our local radio stations (pretty much ALL of them) starting in the early 90s, they almost immediately went to shit. The business model they operated on only worked while a particularly stupid generation more naive to that cookie-cutter shit was listening to radio. Thankfully, they've either given up or died, so the only people still listening are extremely unprofitable demographics. Find me an 18-30 year old male who listens to the shit that Clear Channel calls radio, and I'll find you a completely made up statistic.

- Jeremy

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