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Google To Stop Selling Radio Ads

MOUNTAIN VIEW, CA -- February 12, 2009: Google is getting out of the radio business: It will be ending the Google Audio Ads program as of May 31, and plans to sell the Google Radio Automation software business. Google announced earlier that it will stop selling newspaper ads.

A post by VP/Product Management Susan Wojcicki to the Google Audio Ads blog says, "In 2006, we launched Google Audio Ads and Google Radio Automation to create a new revenue stream for broadcast radio, produce more relevant advertising for listeners, and streamline the buying and selling of radio ads. While we've devoted substantial resources to developing these products and learned a lot along the way, we haven't had the impact we hoped for."

Google will now focus on selling ad for streaming audio, with a team being formed, Wojcicki said, to "explore how we can best add value for advertisers, broadcasters, and lsitenres in this emerging advertising space."

About 40 Google employees will lose their jobs with the end of the projects.

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