Podcast Ad Rates Dip In April, As Children’s Series Offer Value
Libsyn has released its Podcast Advertising Rates for April 2024. In April, the average cost per thousand impressions for a 60-second ad was $21.75, marking a slight decrease from March 2024's rate of $21.94 and April 2023's rate of $22.76.
Subscriber Loss Mars Otherwise Stable SiriusXM Q1
SiriusXM has experienced a significant decline in self-pay subscribers, losing 359,000 customers in the first quarter of this year, a larger loss compared to the 347,000 subscribers it shed during the same period last year.
Hyundai Is The Latest Automaker Adding SiriusXM 360L Audio
Hyundai Motor America has renewed and enhanced its partnership with SiriusXM, planning to introduce the broadcaster's SiriusXM with 360L satellite and streaming audio platform in Hyundai and Genesis vehicles starting in 2025.
YouTube Embraces ‘Eyes Optional’ Podcasts While Testing New AI
As YouTube becomes a hotbed for podcast audiences, particularly first-time and younger listeners, the platform is seeking to become a more "eyes optional" experience. YouTube Chief Product Officer Johanna Voolich described the shift in a recent conversation.
Signal Hill Insights: Branded Podcasts Get To The Right Niche
Signal Hill Insights President and founder Jeff Vidler has shared the company's latest findings in the upward-trending world of branded podcasts. The company's new data shows branded podcasts can boost brand affinity by an average of +8 points.
iHeart Earns Webby ‘Podcast Company Of The Year’ Honor
iHeartMedia has walked away from this year's Webby Awards as the company with the most acclaimed body of work across all podcast categories. As such they are being honored as the Webby Podcast Company of the Year.
Mass Layoffs Only A Speedbump On Spotify’s Profitability Path
After a year of heavy layoffs, podcast restructuring, and price raisings, Spotify reported better-than-expected fiscal Q1 2024 earnings, achieving a profit as part of its ongoing "efficiency" strategy. For the quarter, Spotify posted operating income of $179 million.
Hit Podcast ‘Crime Junkie’ Gets Dedicated SiriusXM Channel
SiriusXM has teamed up with audiochuck and its founder Ashley Flowers to launch Crime Junkie Radio, the satellite broadcaster's first dedicated true crime channel. Starting April 26, the channel will feature 24/7 content from the Crime Junkie podcast archives.
Spotify Leaves IAB As Company Further Retools Podcast Policy
As Spotify makes profitability its number one priority, the streamer has taken a step back from the Interactive Advertising Bureau. The company recently ended its membership with the organization, which sets the industry guidelines for podcast listener and download data.
SiriusXM NFL Radio Gets Ready For 2024 Draft Live From Detroit
SiriusXM has unveiled its coverage schedule for the 2024 NFL Draft, spearheaded by its NFL Radio channel with additional focused programming on SiriusXM College Sports Radio. Comprehensive coverage comes live from Detroit on April 25-27.
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